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Is technology killing or curing the book industry?

Posted by Tom Chalmers on August 12, 2015 at 1:30 PM

This is arguably the big question within the book world that continues to rumble on unabated. On the positive side, technology has certainly helped greater numbers of authors in achieving their dream of seeing their work in print. It has also helped provide a much wider route to market, helped authors overcome a number of shortcomings and open up a new world of revenue streams (rights and licensing being only one example).


However, it has also created a numbers of obstacles for an array of content providers and the industry as a whole. As outlined in research compiled as part of Samsung Galaxy S6 edge's Summer Speed Reads initiative, three-quarters of Britons aged 18-25 were reported to take their mobile phone to the poolside or beach, compared with just over a quarter (26%) who plan on reading a book. The average 18 to 25-year-old was also said to check their phone 14 times a day when on holiday.


The survey of 1,500 young people also suggested that one in 10 young adults has never read a novel. 72% of those surveyed prefer short form writing and agree that shorter attention spans are mainly due to technology. In addition it outlined that 24% believe books take too long to read, and 26% believe books are too heavy or take up packing space. Following these findings, 25 of the most popular beach novels have been condensed into 140 characters by an academic for the Twitter generation.


So is technology killing or curing the book industry?


Well the answer is arguably neither. But while sales remain an obvious issue across the market, especially when battling for the attention of the younger generations, technology has also provided authors with a variety of mediums on which to create, promote and sell both themselves and their work.


With this in mind it’s more important than ever for content providers to ensure they have a constantly updated web presence, which could encompass any number of elements, from a well-structured and consistently updated website, a prominent and professionally maintained blog, good social media links, competitions, peer review sites and so on. And to utilise tools and platform, such as IPR License, to make titles available to the widest audience possible. In the modern world the more authors can embrace the efficiencies and opportunities generated by technology the easier it will become to overcome any lingering obstacles it may create.

 

Categories: Marketing & Promotion, Sales, Social Networks

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