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Write your business plan as a book

Posted by Brian Jud on July 30, 2015 at 9:00 AM
Writing your business plan as a manuscript can be a fun way to do the necessary work (what some people refer to as drudgery) of planning. It can also help you identify and deal with hidden assumptions and the people (characters) that impact your business. Your subplots help you recognize the value of previously unsought opportunities, perhaps in non-bookstore markets. And your narrative can point of the interdependencies of market segments rather than dealing with them as isolated groups.



Brian Jud is the Executive Director of APSS ( - formerly SPAN. He is also the author of How to Make Real Money Selling Books. Brian offers commission-based sales of books to buyers in non-bookstore markets. Contact Brian at P. O. Box 715, Avon, CT 06001-0715; (860) 675-1344; or



Categories: Marketing & Promotion

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