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Authors should follow the tech crowd

Posted by Tom Chalmers on June 9, 2015 at 9:50 AM

As the founder of an online licensing platform it’s little wonder that I find myself referring to technology quite a bit. And I certainly make no excuses for it. The digital revolution continues to gather pace and those not embracing it are only being left behind in its wake.

Traditional publishing has a legacy of being somewhat slow paced and a little ponderous when it comes to thinking outside the box – for want of a less cliché cliché – when it comes to new routes to market or incorporating new ideas. However, in its defence these attitudes have improved, and more and more publishers and authors are getting to grips with technological advances.

On this note, a recent article that did capture my attention was one which focussed on how the publishing world is reaching out to readers through crowdfunding websites such as Kickstarter. Since launching in 2009, Kickstarter is reported to have seen $70m pledged to projects in the site’s publishing category. But recent years have seen the number of successful books-related projects more than double, from 735 in 2011 to 2064 in 2014.

Of course the idea of testing the water and gauging initial responses to their work is nothing new for authors. A synopsis and a selected few chapters have long been used to wet the appetite of the reader, the publisher or the agent, but such online projects can now take it to the next level. And the take-up for these has especially been apparent amongst aspiring indie or self-published authors.

Funding for specific projects, even support with copy editing, cover design and distribution are all now relatively commonplace. These have come to prominence both through the ease of set up and the realisation of the opportunity to build interest and a community around projects. By this I mean engaging with a potential audience throughout the creative process to help create a stronger, longer-lasting relationship between the reader and the creator.

The simple fact is that the more authors can do to showcase their work and interact with interested parties the better. Be this through a crowdfunding site to help form, create and shape the content through to a licensing platform such as IPR License to showcase and monetise the rights to this content on a global scale.

And the common factor within this publishing journey? Technology of course.


Categories: Marketing & Promotion, Sales, Lessons Learned and Tips from Authors

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