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Stop selling your books (and sell more of them)

Posted by Brian Jud on May 25, 2015 at 10:35 AM

Uber (the world’s largest taxi company) owns no vehicles, Alibaba (the world’s most valuable retailer) has no inventory, and Airbnb (the world’s largest accommodation provider) owns no real estate. Stop thinking in terms of selling tangible books and start selling the benefits of your intangible content.



Brian Jud is the Executive Director of APSS ( - formerly SPAN. He is also the author of How to Make Real Money Selling Books. Brian offers commission-based sales of books to buyers in non-bookstore markets. Contact Brian at P. O. Box 715, Avon, CT 06001-0715; (860) 675-1344; or


Categories: Sales, Marketing & Promotion

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