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10 reasons to sell books to non-bookstore buyers

Posted by Brian Jud on May 11, 2015 at 10:30 AM

Over 500,000 ISBNs were issued last year and most of those authors want to get on bookstore shelves. The problem is, there is limited shelf space available. You may find it more profitable to find special-sales opportunities. Here are some of the benefits that could accrue from non-bookstore marketing:

1.Increased sales and revenue. Increase your sales in a marketplace larger than the bookstore market

2.Recurring revenue. Your customers may place recurring orders

3.Lower acquisition costs. Selling to an existing customer is less expensive than it is to acquire another customer

4.Lower unit costs. The greater the quantity in which you print, the lower your unit cost will be

5.Increased profitability naturally follows, since the lower your unit cost the greater your profitability at the same selling price

6.Less competition. When you make a sales call on corporate buyers you have their undivided attention

7.Less discounting. Buyers usually do not have immediate access to competitive pricing

8.Fewer returns. Most non-retail buyers do not expect to return books

9.Negotiable terms. You may increase your flexibility in negotiations since discounts are not fixed

10.Improved cash flow. Most corporations pay in 30 to 60 days





Brian Jud is the Executive Director of APSS ( - formerly SPAN. He is also the author of How to Make Real Money Selling Books. Brian offers commission-based sales of books to buyers in non-bookstore markets. Contact Brian at P. O. Box 715, Avon, CT 06001-0715; (860) 675-1344; or


Categories: Sales, Marketing & Promotion

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