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Think minimum instead of maximum.

Posted by Brian Jud on October 3, 2014 at 11:55 AM

Do not look at special sales (non-bookstore marketing) as a big project requiring you to change the way you sell books overnight. Instead, what is the minimum you can do to get started? Just commit to spending 15 minutes a day for the next week thinking about how a corporation could use your content to help them. How about an association? Could a school use your material? Then next week spend 20 minutes a day searching for potential companies, associations and contacts in the home-school market. As you begin to experience success your enthusiasm will overtake you and you will launch yourself into a new way of doing business – without giving up the old.


Find tips on how to do that at the APSS Book-Selling University, October 24-25 in Philadelphia, sponsored by Bowker. For more information and to register, please visit or contact Brian Jud at (860) 675-1344(860) 675-1344 or


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Categories: Marketing & Promotion, Sales, Promotion

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