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How to Win Friends and Influence Buyers

Posted by Brian Jud on July 16, 2015 at 8:55 AM Comments comments (0)

The 1936 book, “How to Win Friends and Influence People,” has sold over 15 million copies and still ranks in the top 100 Amazon best sellers regularly. Why? Because its content is timeless. For example, here are six things to make people like you (and all can be applied to selling your book): 1) Become genuinely interested in other people, 2) Smile, 3) Remember that a person’s name is to that person the sweetest and most important sound, 4) Be a good listener, 5) Talk in ter...

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How to Win Friends and Influence Buyers

Posted by Brian Jud on July 16, 2015 at 8:55 AM Comments comments (0)

The 1936 book, “How to Win Friends and Influence People,” has sold over 15 million copies and still ranks in the top 100 Amazon best sellers regularly. Why? Because its content is timeless. For example, here are six things to make people like you (and all can be applied to selling your book): 1) Become genuinely interested in other people, 2) Smile, 3) Remember that a person’s name is to that person the sweetest and most important sound, 4) Be a good listener, 5) Talk in ter...

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JK Rowling says to learn from your mistakes

Posted by Brian Jud on July 8, 2015 at 8:50 AM Comments comments (0)

JK Rowling was divorced, jobless, a single parent and almost homeless. But she had an old typewriter and a big idea. You know what happened next. But there was an interesting comment she made about her situation. She said, “The knowledge that you have emerged wiser and stronger from setbacks means that you are, ever after, secure in your ability to survive.” (Readers Digest, June 2015, p 21)

Don???t Believe Everything You Think

Posted by Brian Jud on July 1, 2015 at 8:45 PM Comments comments (0)

Our past experiences skew the ways in which we make judgments and decisions. However, our experiences are the result of how we interpreted an event or circumstance. Further complicating the decision process is that our analysis is distorted by our biases and the result may or may not have had anything to do with the reality of the situation. Here are the Top Ten Ways to Learn From Mistakes.

 

1. Publishers are outcome oriented – a book was a success or it wasn’t &...

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Authors should follow the tech crowd

Posted by Tom Chalmers on June 9, 2015 at 9:50 AM Comments comments (0)

As the founder of an online licensing platform it’s little wonder that I find myself referring to technology quite a bit. And I certainly make no excuses for it. The digital revolution continues to gather pace and those not embracing it are only being left behind in its wake.


Traditional publishing has a legacy of being somewhat slow paced and a little ponderous when it comes to thinking outside the box – for want of a less cliché cliché –...

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Stop selling your books (and sell more of them)

Posted by Brian Jud on May 25, 2015 at 10:35 AM Comments comments (0)

Uber (the world’s largest taxi company) owns no vehicles, Alibaba (the world’s most valuable retailer) has no inventory, and Airbnb (the world’s largest accommodation provider) owns no real estate. Stop thinking in terms of selling tangible books and start selling the benefits of your intangible content.

 

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Brian Jud is the Executive Director of APSS (www.bookapss.org) - formerly SPAN. He is also the author of How to Make Real Money Selling Bo...

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Have a new book by tomorrow!

Posted by Brian Jud on May 18, 2015 at 10:35 AM Comments comments (0)

You don’t have to write a new book, just describe it differently. Tell retailers your content will help them be more profitable, Tell librarians it will help their patrons. Tell associations it can help them increase their membership. Tell corporate buyers it can help them solve a business problem. Your content will seem pertinent to them, and that can help you sell many more books. Your book is not what it is, but what it does for the buyer.


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Brian Jud is ...

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10 reasons to sell books to non-bookstore buyers

Posted by Brian Jud on May 11, 2015 at 10:30 AM Comments comments (0)

Over 500,000 ISBNs were issued last year and most of those authors want to get on bookstore shelves. The problem is, there is limited shelf space available. You may find it more profitable to find special-sales opportunities. Here are some of the benefits that could accrue from non-bookstore marketing:

1.Increased sales and revenue. Increase your sales in a marketplace larger than the bookstore market

2.Recurring revenue. Your customers may place recurring orders

3.Lower acq...

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Author Education Key to Showcasing Work

Posted by Tom Chalmers on April 2, 2015 at 6:10 AM Comments comments (0)

In my previous blog post I talked about how self-published authors need to rise to the challenge of exerting greater control over their works to ensure they maximise all potential sales and revenue streams. Judging from the response we’ve had to the recent launch of the IPR License and The Writing Bank: Write, Learn, Earn Masterclasses, especially in the licensing and marketing sessions, this certainly appear...

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How You Can Come Up With More Marketing Ideas

Posted by Brian Jud on February 27, 2015 at 7:50 PM Comments comments (0)

Traditional thinking has a powerful undertow. Well-meaning friends, colleagues or even family members may discourage you from “rocking the boat.” But in today’s rapidly changing marketplace, holding steady really means falling behind. Move, evaluate, adapt, strategize and move again. Act like a professional boxer as you bob and weave, looking for weak points in your adversaries’ strategies on which to launch your competitive attack.

 

Conduct a creati...

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