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Why Self-Publishers Authors Must Meet Each Other!

Posted by Tom Chalmers on October 12, 2016 at 8:10 AM Comments comments (9)

While the internet is full of self-publishing groups and forums, writing by its nature can be a solitary business. Never mind writing a bestseller, I have great respect for anyone who has had the dedication and persistence to sit and write by themselves an entire novel! It is not something I think I would be capable of.

However, while there is much information out there now which helps self-published authors choose their options carefully and receive advice and tips f...

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Digital and Self-Publishing are now Profitable Words

Posted by Tom Chalmers on April 11, 2016 at 10:05 AM Comments comments (0)

Digital and self-publishing were once words often be disregarded by some quarters of the publishing industry, questioned by others and looked upon as being the future by a few. Since then they have continued to raise as many questions as answers in terms of how to get the best out of them, but what is clear is how they have grown in prominence to become key words within the publishing world.

The current self-published e-book market is clearly in a period of quite sust...

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Copyright and IP: protecting your most rights

Posted by Tom Chalmers on February 3, 2016 at 10:15 AM Comments comments (1)

If you’re a self-published author it’s vital to fully understand all facets of your intellectual property (IP), including copyright.

There are many, often long-winded, explanations surrounding copyright so let’s keep it as succinct as possible.

It is the exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.

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The good, the bad and the Morrissey

Posted by Tom Chalmers on December 9, 2015 at 11:20 AM Comments comments (0)

The book industry is certainly no stranger to dishing out prizes or ceremonial events. However, when media coverage for awards castigating ‘bad’ writing threatens to overshadow that of ‘good’, is this really what the publishing world needs? Or how we are looking to inspire new writers?

This is in reference to the recently announced Literary Review’s 2015 Bad Sex in Fiction Award which this year was bestowed upon Morrissey for his first no...

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Translating your work is big business

Posted by Tom Chalmers on October 21, 2015 at 9:15 AM Comments comments (0)

During the recent Frankfurt Book Fair, the translations market has inevitably generated many column inches. One of the main stories being that AmazonCrossing, the literary translation imprint of Amazon Publishing, announced a commitment to publish exceptional works of literature from Indonesian authors translated into English beginning in early 2016. This was said to be part of a headline grabbing $10 million investment by the company to increase the publication of international books into...

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Is technology killing or curing the book industry?

Posted by Tom Chalmers on August 12, 2015 at 1:30 PM Comments comments (0)

This is arguably the big question within the book world that continues to rumble on unabated. On the positive side, technology has certainly helped greater numbers of authors in achieving their dream of seeing their work in print. It has also helped provide a much wider route to market, helped authors overcome a number of shortcomings and open up a new world of revenue streams (rights and licensing being only one example).

However, it has also created a numbers of obs...

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Do you want to sell more books with no returns?

Posted by Brian Jud on August 7, 2015 at 3:30 PM Comments comments (0)

Attend the one-day Southern California Book Selling University on September 12. You can become more profitable selling your books in ways that you never imagined and to people you never knew existed — in large, non-returnable quantities. It is sponsored by the Association of Publishers for Special Sales (APSS), Bowker and BookWorks, and will be held from 8:30 am to 4:00 pm at the Skirball Cultural Center, 2701 N. Sepulveda Blvd. Los Angeles, CA. Find details and registration at http://t...

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Write your business plan as a book

Posted by Brian Jud on July 30, 2015 at 9:00 AM Comments comments (0)
Writing your business plan as a manuscript can be a fun way to do the necessary work (what some people refer to as drudgery) of planning. It can also help you identify and deal with hidden assumptions and the people (characters) that impact your business. Your subplots help you recognize the value of previously unsought opportunities, perhaps in non-bookstore markets. And your narrative can point of the interdependencies of market segments rather than dealing with them as isolated groups.
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Take control of your promotion

Posted by Brian Jud on July 23, 2015 at 8:55 AM Comments comments (0)
Direct mail is a targeted marketing weapon that can help you sell more books, test new titles, and generate sales leads. When you have a finite, identifiable group of people who are potential customers for your books, direct mail may be the most effective and efficient marketing tool you can use to reach them. It gives you control of the timing, delivery and content of your promotion, a predetermined fixed cost and the means to forecast and measure the return on your marketing investment.
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How to Win Friends and Influence Buyers

Posted by Brian Jud on July 16, 2015 at 8:55 AM Comments comments (0)
The 1936 book, “How to Win Friends and Influence People,” has sold over 15 million copies and still ranks in the top 100 Amazon best sellers regularly. Why? Because its content is timeless. For example, here are six things to make people like you (and all can be applied to selling your book): 1) Become genuinely interested in other people, 2) Smile, 3) Remember that a person’s name is to that person the sweetest and most important sound, 4) Be a good listener, 5) Talk in t...
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